AdExchanger | News and Views on Data-Driven Digital Advertising …
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Measurement - AdExchanger
WEBThe TV market’s vanishing impression problem is even more concerning than the numbers indicate. But maybe a little impression scarcity is a good thing. The latest news from AdExchanger on measurement, from new models to platform updates to how marketers, agencies, platforms and publishers are transforming their measurement approach.
Marketers - AdExchanger
WEBYour trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Xandr Rebrands AppNexus DSP To ‘Xandr Invest,’ Gives It Exclusive ...
WEBJun 10, 2019 · Xandr is making AT&T data available to buyers across all media types through AppNexus’s demand-side platform (DSP), which it has rebranded as Xandr Invest. Xandr Invest launched Monday and allows advertisers to layer AT&T’s first-party data when buying inventory available through the AppNexus exchange as well as inventory from …
Advertiser Archives - AdExchanger
WEBMar 11, 2024 · BY Allison Schiff // June 5th, 2023. The vast majority (72%) of people say they would choose brands that use humor effectively over their competitors. The challenge is helping brands “find their funny” while also standing out from the deluge of branded content, says Stephen Loguidice, SVP and head advertising at Hartbeat, a media …
But What About The Verizon Data? - AdExchanger
WEBSep 10, 2018 · On Monday, the Verizon-owned company unveiled the long-awaited fruits of a year’s worth of hard labor: a unified ad tech stack under a new brand name, Oath Ad Platforms, that combines assets from BrightRoll, ONE by AOL and Yahoo Gemini. The result is a consolidated stack that comprises a unified DSP and a search/native …
Unity Officially Completes Its Merger With IronSource - AdExchanger
WEBNov 7, 2022 · As a quick recap: Unity first announced its plan to acquire ironSource in July for $4.4 billion in stock. The following month, AppLovin made an unsolicited bid to merge with Unity in an all-stock deal valued at $20 billion, but only if Unity agreed to jettison its pending ironSource acquisition. Unity unanimously rebuffed AppLovin’s offer the ...
3 Auctions Rule Digital Advertising. Here’s A Guide To
WEBNov 20, 2019 · Here’s A Guide To Navigating Them. Three auction clearinghouses have come to dominate digital advertising: Prebid, Google open bidding (formerly known as exchange bidding) and Amazon Publisher Services’ Transparent Ad Marketplace (TAM). With the rise of header bidding, publishers needed a way to have multiple exchanges bid …
Another Consumer Brand Enters Ad Tech, As MLM Seller Nu
WEBNov 11, 2021 · Wall Street prognosticator Dan Salmon said last month at AdExchanger’s Programmatic IO conference that “every consumer-facing company will become an advertising company.” And here’s the latest example: On Wednesday, Nu Skin, a publicly traded multilevel marketing (MLM) company that sells skincare products and …
Advertiser Perceptions Cookieless Future Report Captures A …
WEBJul 20, 2021 · Just before Google Chrome postponed its phaseout of third-party cookies until late 2023, publishers and advertisers were both optimistic and unprepared, according to Advertiser Perceptions’ latest Cookieless Future Report. Based on surveys and interviews taken in April and May of this year, the report practically comes from a …
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