She says she was ordered to call retailers selling her merch and assure them that she's not "crazy." Just gay.

Siwa is one of, if not the, most famous performers to have come out of Dance Moms, and she built her own individual brand in partnership with Nickelodeon. However, when she came out as gay in 2021, it altered her relationship with the kids’ network, she says in the doc (via THR):

LOS ANGELES, CALIFORNIA: Jojo Siwa has accused Nickelodeon of "blackballing" her after she came out as LGBTQ+ in 2021, a claim the network has since disputed.

Siwa also allegedly claims that the president of Nickelodeon called her after she posted her coming out video. "What are we going to tell the kids?" she recalls him asking, to whi

What are we going to tell the kids?” the president of Nickelodeon asked her, and JoJo, who was 17 years old then, replied, “That I’m happy?”