She says she was ordered to call retailers selling her merch and assure them that she's not "crazy." Just gay. Nickelodeon president Brian Robins asked her "What are we going to tell the kids?" to which she replied,

JoJo Siwa says that she “basically got blackballed” by Nickelodeon after coming out.

Nickelodeon has since claimed that they "valued and supported" JoJo Siwa throughout her partnership with them.

LOS ANGELES, CALIFORNIA: Jojo Siwa has accused Nickelodeon of "blackballing" her after she came out as LGBTQ+ in 2021, a claim the network has since disputed.

The singer appears in the Demi Lovato-directed documentary 'Child Star.'

What are we going to tell the kids?” the president of Nickelodeon asked her, and JoJo, who was 17 years old then, replied, “That I’m happy?”