The start of the NFL season means a whole new lineup of football-centric campaigns. The league has undergone something of a resurgence, with last year’s regular season games averaging 17.9 million ...

While events like the Olympics were expected to provide a boost to the industry, non-cyclical advertising has proven to be surprisingly robust.

Dentsu Group is supporting the next generation of content creators with a new House of Creators initiative, according to a press release. The global effort makes its debut on gaming platform Roblox.

The “Follow the Captain” scavenger hunt is part of a larger activation centered around the NFL that runs throughout the season.

Gatorade, a PepsiCo company, is gearing up for the return of football season with a new campaign that celebrates the changing sport, according to information shared with Marketing Dive. “You Know We ...

The growing use of artificial intelligence (AI) in the media industry has drastically changed the skills for which industry leaders are looking. Seventy-two percent of media leaders say they have to ...

Pepsi is taking advantage of peak pizza ordering on Friday, Sept. 13, through a new DoorDash partnership and flashy stunt campaign, according to a press release. Consumers who purchase select Pepsi ...

The technology is advancing rapidly, but without a consistent way to measure the impact of ad campaigns, grocers and CPGs may be left grappling with data, according to experts.

The picky eater kid spokesperson returns in musical ads that will appear on streaming and retail media and also include a new tagline.