AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

While WaPo recently lost 250,000 subscribers, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.

Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s ...

To explain Forrester’s latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.

Integral Ad Science is raising rates on various products by one to three cents per CPM. Plus, Gannett is inching back to ...

Shelby Nichols was doing CTV before it was cool. And while CTV buying is a more complicated process than ever, it’s becoming easier for consumers to access more types of content – like live sports, ...

Brands have two options for avoiding election misinfo on YouTube: block all news, or only monetize credible news. Blocking ...

Despite beating expectations and generating more than $40 billion in revenue during the third quarter – a 19% YOY increase – Meta got punished on Wednesday after its Q3 earnings report. The company’s ...

On Thursday, TV measurement company Samba TV announced its acquisition of audience data and contextual targeting solution Semasio.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Barometer will provide brand safety rankings for all of Acast’s podcast inventory that advertisers can use for pre-campaign planning.