To explain Forrester’s latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.

Integral Ad Science is raising rates on various products by one to three cents per CPM. Plus, Gannett is inching back to ...

Shelby Nichols was doing CTV before it was cool. And while CTV buying is a more complicated process than ever, it’s becoming easier for consumers to access more types of content – like live sports, ...

Brands have two options for avoiding election misinfo on YouTube: block all news, or only monetize credible news. Blocking ...

Despite beating expectations and generating more than $40 billion in revenue during the third quarter – a 19% YOY increase – Meta got punished on Wednesday after its Q3 earnings report. The company’s ...

On Thursday, TV measurement company Samba TV announced its acquisition of audience data and contextual targeting solution Semasio.

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Barometer will provide brand safety rankings for all of Acast’s podcast inventory that advertisers can use for pre-campaign planning.

Hi Readers, James Hercher here with the AdExchanger Commerce Media Newsletter. Thanks for reading! And Merry Glitchmas to those who celebrate. In the world of online advertising on big walled-garden ...

Google invited some of the “most vocal independent site owners who’ve been shadowbanned by their brutal updates” to its Mountain View campus.