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While WaPo recently lost 250,000 subscribers, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.

Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s ...

Alphabet, which reported its third quarter earnings on Tuesday, generated more than $88 billion in Q3 total revenue, up 15% ...

Brands have two options for avoiding election misinfo on YouTube: block all news, or only monetize credible news. Blocking ...

Retracing DPG Media's journey to disentangle itself from the influence of Google’s ad platform and compete for direct ad ...

Adelaide may become the first vendor to receive accreditation for an attention metric. Plus, the IAB is leading a lawsuit ...

Ad revenue grew 56% even without some of Reddit’s shiny new ad products, including generative AI creative tools and ...

Historically, media buying has been all about scale, even if it meant outrageously false population counts on audience ...

Seven years ago, as publishers were using header bidding to level the online auction with Google, Prebid was a bit of ...

Forrester is ranking vendors for the breadth of their capabilities over those with point solutions. And “Jacks of all trades” ...

Meta’s capex in 2024 will clock in somewhere between $38 billion and $40 billion. Where’s most of that money going? AI, of ...