Moonbug Entertainment, known for brands such as CoComelon, Morphle, and Blippi, recently welcomed Stephanie Bailey as its ...

The 2024 Toys We Love list is packed with some of kids’ favorite brands, including Hot Wheels, Bluey, Disney, and more. More ...

The company’s newest offering is ZipString Luma, a model featuring a glow-in-the-dark, phosphorescent string that starts to ...

As more matches are made, players get two more cards for each Ultimatch — one for their hand and one for the alta hand. The ...

Plush manufacturer Ty and BBC Studios recently established a global licensing deal for a line of Bluey -themed Beanie Baby ...

The Mini is a smaller take on the Original Stapelstein element. Kids will feel tall — just like their favorite grown-ups — as ...

It’s a data-driven sector, and as Loerzel says, influencers play a role. TV ad dollars have shifted to influencers, and ...

In 1983, as the U.S. was climbing out of recession, the toy industry grew by +15%, with more innovations like Care Bears, ...

One toy can make a world of difference for a child in need. Imagine a stuffed animal becoming a cherished confidant, an ...

At 65, Barbie still offers little girls the opportunity to imagine dream careers — or work-free dream lives — while allowing them to see themselves both physically and through the qualities Barbie ...

In 1999, the first year of TCG Toys, pocket monsters (a.k.a. Pokémon) were all the rage, dot-coms were booming, and Y2K fears made headlines. In the past 25 years, we have witnessed tremendous change ...

Lights, camera, action! It’s go time in California! From toys to movies to video games to stars … take a stroll down The Toy Book’s playful walk of fame and see how you score on this issue’s ...