Warner Bros. Discovery’s streamer Max has selected Droga5 to lead experiential marketing for the release of the upcoming ...

Football” returns to Amazon Prime Video this week, and more than 50 first-time advertisers will be part of the season, ...

From new payment options and AI personalization to an extended Black Friday season, brands are shifting their tactics for the ...

Walls of Honor’ by Rethink pays tribute to the surviving responders who still need help for medical issues caused by 9/11 ...

Seventy-eight percent of Gen Z respondents in a 2023 Zen Business survey said being an entrepreneur was the most accessible ...

After years of robust growth, there are signals of fatigue in the energy drink market as consumers cut down on spending and ...

Uniqlo’s sibling brand GU is opening its first permanent store and e-commerce site in the U.S., aiming to attract Gen Z with an edited assortment of affordable trends.

As I’m sure most agencies can attest, the positive experiences largely do outweigh the negative, and the industry has built some solutions. The Pitch Positive Pledge promises to respect timelines and ...

Google Ad Manager, Display and Video 360 and other properties could be $95 billion “behemoth,” trial exhibits show.

Executives and recruiters weigh in on differences between agency and in-house roles regarding work-life balance, compensation ...

A study from iHeartMedia and Malcolm Gladwell’s Pushkin Industries finds advertisers’ biases lead to a disconnect between ...

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv. (Scroll ...