MSNBC ratings plunge after Trump election victory — as more than half of primetime audience flees
While MSNBC viewership dropped 31% in the days after Election Day, Fox News ratings grew a whopping 61% in the same period, ...
The Paramount-Nielsen Contract Impasse Is In Its Second Month
The Paramount Global and Nielsen impasse is now in the second month. With multicurrency options, the standstill has impacted ...
Paramount-Nielsen standoff escalates with media buyers split over VideoAmp shift
Advertisers and media buyers are caught in the middle of the Paramount-Nielsen standoff, grappling with the sudden shift to ...
Fox News Channel draws more than 10 million viewers on election night as Trump's historic victory unfolded
Fox News Channel was the most-watched network on election night, topping more than 10 million viewers as Americans witnessed ...
Nielsen Will Open Measurement to Media Companies’ First-Party Data, a Move That Could Prove Controversial
Nielsen gained approval to use media companies' first-party data to measure audiences, a move that could favor more ...
RBR2d
Nielsen Audio Adjusts Key Radio Listener Measurement Qualifier
Nielsen will capture more occasions and impressions than previously reported. This alone is reason enough to make this change ...
MrWeb1d
Nielsen Moves to 3-Minute Qualifier for PPM Listening
Nielsen is to lower the minimum time a PPM panelist must listen to a radio station to qualify for its audience count from five minutes to three minutes within a quarter hour period, following ...
Yahoo Finance9d
Nielsen gets shot in the arm from MRC’s livestream accreditation
To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. The Media Rating Council has ...
Business Wire6d
FOX News Channel Post-Election Performance Sets New Records and Beats Every Network With Nearly 8 Million Viewers During Harris Concession Speech
FOX News Channel’s (FNC) special coverage of Vice President Kamala Harris’ concession speech was number one in television ...
Media Rating Council Approves Nielsen’s Integration of First-Party Live Streaming Data Into TV Ratings Measurement
The MRC’s renewal and approval comes as Nielsen has dominated media measurement for the better part of a century. Advertisers ...
FOX News Media’s 2024 Election Night Coverage Leads All Broadcast and Cable Networks With Over 13 Million Viewers
FOX News Media’s primetime coverage of election night across FOX News Channel (FNC), FOX Network, FOX Business Network (FBN) and FOX News Digital topped all television networks with nearly 13.6 ...