Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 0 sec ago 2 days 10 hours ago By Jesus ...

With just days left until Election Day, Donald Trump and Kamala Harris are wrapping up their campaigns and closing arguments.

Gen-Z loyalty presents a unique challenge for brands and raises questions about the stability of Gen-Z loyalty and the effectiveness of traditional retention methods.

Social media’s influence is causing Gen Z’s interest in skilled trades to rise, according to a report by Thumbtack – ...

Coca-Cola outperforms Pepsi in targeting Gen Z despite challenges. Strong performance but no margin of safety for KO stock.

In many ways, a typical Baby Boomer-style retirement seems a tad out of reach for today’s younger generations. Undoubtedly, ...

Women on TikTok are sharing how they’re ‘canceling out’ their parents’ votes for Donald Trump ahead of the election ...

A new study reveals a troubling paradox for Generation Z in the United Kingdom: even after successfully navigating the job ...

Gen X, millennials and Gen Z have had their years in the spotlight, so it's time to circle back in the alphabet. Please ...

Experts have explained the Gen Z dating trend ‘throning’ and it’s making older people ‘glad they were born in the 80s’.

Generation Z, often called digital natives, is set to become one of the most entrepreneurial generations ever. According to recent studies from Adobe, about 64 per cent of Gen Z plans to start their ...

Teenagers can spend so much of their spare time glued to their phones scrolling social media feeds that it can be a relief ...