AVAVAV's adidas Originals Collab Is Wildly (and Intentionally) Unathletic
Designer Beate Karlsson was encouraged to make fun of the German sportswear label's codes, calling out the irony in how ...
Move over Caitlin Clark, Adidas is banking on the next basketball phenom
Adidas has been a strong supporter of sports and has created multiple global programs and initiatives to make sports more ...
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The State of Fashion 2025: Learning from the challengers
The sports industry is growing faster than the fashion industry. Discover the most important learnings from the study "The ...
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Adidas Women’s Basketball President Candace Parker Signs Kaleena Smith, Making Her the Brand’s First High School Women’s Basketball Player to Receive an NIL Deal [Video]
WNBA legend and Adidas Women’s Basketball President Candace Parker has signed her first-ever athlete under Adidas historic NIL program, Class of 2027 top recruit Kaleena Smith from Ontario California ...
How to Buy the JJJound x Adidas Superstar Collab Early
JJJJound and Adidas are reconnecting on a Superstar collaboration, as evidenced by the images here. While this upcoming ...
Adidas signs first NIL deal with girls' high school basketball player
While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...