The tie-up is backed by heavy hitters including Liverpool FC owner Fenway Sports Group, in which James (pictured) holds a small stake.

There are still some players who are being left out of WNBA sponsorship deals, specifically Black LGBTQ+ women who express ...

Lil Yachty and the Concrete Boys will also bring something unique to ComplexCon, presenting the rapper's new Nike Us Force 1.

Designer Beate Karlsson was encouraged to make fun of the German sportswear label's codes, calling out the irony in how ...

In Turin, Jannik Sinner is like a politician on the campaign trail, barely able to speak for the roars of his fans ...

The fourth installment in Nike's 'big five' colorways of the Nike Air DT Max '96 came sooner than expected. The latest ...

Barcelona’s new €1.7 billion (£1.4bn; $1.8bn) deal with Nike, as reported by Dermot Corrigan ... s BLM revenue raises questions about whether the club is sacrificing long-term gains for short-term ...

Liverpool are set to partner with Adidas as their kit suppliers from next season, bringing an end to the current association ...

ComplexCon 2024 is this weekend in Las Vegas, and it’s going to be full of activations from elite and up-and-coming ...

Nike running shoes are some of the most iconic on the market. Find out which ones are worth it, whether you’re looking to ...

The 24-2025 city edition boasts "Brooklyn" across the chest and the features artist's signature XX motif on the waistband.

The collaboration consists of two bold colorways of the Nike Air Max Sunder retro designed in partnership with Kids of ...