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How Nike triumphed over Reebok and Adidas in 2003 for LeBron James' services: "They had nine pairs already built for him"
"Reebok had drawings of its LeBron James shoe – Nike had nine pairs already built ... dozens of others in his secondary collection (e.g., Soldier, Ambassador, and Witness).
Nike Delivers New LeBron PEs for Florida A&M
Kicking off 2025, Nike has unleashed a fresh set of LeBron PEs for Florida A&M University, an HBCU with which the leading ...
Sports Illustrated on MSN13d
How to Get Nike’s Christmas Basketball Shoes From LeBron James, Kevin Durant, Giannis & More
LeBron James brings the shine with the Nike LeBron 22 "Limelight." Designed for optimal performance, these shoes feature saddle wings for stability and Air Zoom units for a smooth, responsive ride.
Yahoo1mon
LeBron James Brings the Iconic ‘South Beach’ Treatment to His Nike LeBron 22
LeBron James debuted a player-exclusive edition of his latest signature sneaker Tuesday night inspired by what’s widely considered the best shoe from his entire career. The Nike LeBron 22 ...
Yardbarker26d
How Nike triumphed over Reebok and Adidas in 2003 for LeBron James' services: 'They had nine pairs already built for him'
"Reebok had drawings of its LeBron James shoe – Nike had nine pairs already built ... dozens of others in his secondary collection (e.g., Soldier, Ambassador, and Witness).