Under new ownership, SODO Athletic Lab is redefining athletic wear with a new relaunch The post SODO Athletic Lab finds the “trifecta” of athletic wear with relaunch appeared first on The Manual.
VRST is a "men's athletic apparel brand built for the modern active man who lives life on-the-go," Dick's Sporting Goods said in a press release. The line will include pants, joggers, shorts ...
Other retailers are also looking for a slice of the pie. In September, Gap launched a new men's athletic wear brand called Hill City, which is sold online and at certain Athleta stores.