Are fans of Barbies just called Barbies? They don't seem to have a group name like other fandoms. Previously: Barbie's ...

Mattel CEO Ynon Kreiz laid out how he's applying lessons from Barbie to build franchises around Matchbox cars, Hot Wheels, ...

With Batman Day coming up, plenty of companies are revealing new toys and collectibles inspired by the heroes and villains of Gotham City. And perhaps no new reveal is more intriguing than Mattel's ...

Customers who want a jump start on some of the best deals on top holiday gifts don't have to wait until November. Walmart ...

As DC prepares to celebrate Batman’s 85th birthday with a whole bunch of celebrations and experiences, Mattel announced it ...

Mattel has announced new Harley Quinn and Poison Ivy Barbie dolls to celebrate Batman’s 85th Anniversary. It’s the 85th anniversary of Batman, and there’s no better way for fans to celebrate ...

Every year, DC Comics celebrates the Caped Crusader with Batman Day. This year — the year Batman turns 85 — the day is ...

Mattel’s IP team worked overtime to support and build on the buzz around Barbie, while building on the company’s other ...

Batman comic, published in 1939. To celebrate, DC Comics has partnered with Barbie to make two dolls based on two of the ...

Following the success of 2023's Barbie, the next Mattel toy brand headed to theaters will be Matchbox. And on Wednesday, it ...