As De Beers doubles down on natural diamonds over lab-grown ones, it’s releasing an ad campaign—in partnership with retail group Signet Jewelers of Akron—that says a natural stone, much like finding ...

When De Beers found itself with a glut of gems and no buyers, it used glamour and royalty to create a market where none ...

But while the tagline might be akin to a diamond from De Beers, the 13-year relationship between Mazda and the firm that created it isn't forever at all. Mazda has left the agency for Team Detroit ...

De Beers Group and Signet Jewelers are putting a modern twist on tradition with their new campaign, “Worth the Wait”, aimed at reigniting demand for mined diamonds amid increasing competition ...

During the recession of the early 1990s, De Beers Consolidated Mines, Ltd. needed a more powerful ad campaign to convince consumers to buy diamond jewelry. Diamonds, however, had no fundamental value ...

Botswana's new president, Duma Boko, said on Friday he wanted to conclude talks for a new sales pact with global diamonds ...

Opinions expressed by Forbes Contributors are their own. Pam Danziger reports on retail, focused on the luxury consumer market. After years of disavowing the authenticity of man-made diamonds ...

82.5 Communications has won the creative mandate from De Beers Group, a diamond company. According to the company, De Beers aims to strengthen the emotional connection consumers have with diamonds.