Tottenham announced they had “remastered” their brand identity. For anyone left confused by that phrase, don’t worry, you ...

Good vibes aside, the watches are the real stars of Intersect, and the Austin event had some great ones. In addition to ...

Amer Sports Inc. (Group), the parent of Arc’teryx, Salomon, Wilson, Peak Performance, Atomic, and Armada, among others, is ...

China’s new hobbies will be bad news for most retailers. A fad for biking, hiking, and other physical endeavours has helped ...

Momentec Brands has expanded its 2025 brand ambassador roster with the addition of seven athletes building on the momentum created by Tiare Jennings, an All-American Softball Player and four-time NCAA ...

What a year it has been for Indian sports fans! The 2024 Paris Olympics closed to a record 170 Mn eyeballs in India, after 12 months of back-to-back action that included Cricket World Cup, IPL ...

90min take a deep look at hummel's resurgence from cult 1980s kit supplier to international brand with a core set of values.

Fewer products - more use. More and more brands and retailers in the sporting goods industry are currently investing in the ...

Despite some criticism from UCLA fans over football coaching the past few years, athletic director Martin Jarmond's contract ...

The Texas-based NFL team are also considered the league’s strongest team brand, ahead of the Kansas City Chiefs and the San ...

With Chinese people's increasing participation in outdoor sports in recent years, Swiss outdoor brand Mammut anticipates that China could surpass the United States to become its largest market by 2026 ...

On has had a dream run, besting incumbents in the athletic shoe industry. With record sales, the Swiss company is still chasing "radical innovation." ...