Leeds United has announced a new retail partnership with Fanatics which will enhance the retail experience for Leeds fans ...

The agreement makes Fanatics the exclusive operator of the Leeds United online store, and all retail locations in the city.

Under the terms of the new deal, the United States-headquartered company will oversee the club’s digital and physical retail presence. Part of the announcement read: ‘Along with being a distributor ...

Beckham is a strategic investor in Prenetics and Co-Founding Partner for IM8IM8 launch marks a bold entry into the $187 ...

Launch follows recently announced Prenetics' acquisition of Europa, one of the largest sports nutrition distributors in the U ...

Michel, Malek, and Tara Gedeon- are securing Gedeon Group's position at the forefront of the ever-evolving retail and ...

"When I think about the future of women’s basketball, it’s clear it’s in good hands with hoopers like Kaleena," said WNBA ...

While Smith is the first girl's high school athlete to represent Adidas, the brand has signed deals with a roster of women ...

The global sportswear industry has long been dominated by two companies: Nike and Adidas. Last year they accounted for 35% ...

Southern California teen Kaleena Smith became the first women's basketball partner to sign an NIL deal with adidas.

Ontario Christian High School sophomore Kaleena Smith becomes the first high school player to sign NIL with adidas.

US Senate is set to vote this week on ‘historic’ resolutions to halt a $20bn weapons deal with Israel. Kremlin says any decision to allow Ukraine to fire US missiles deep into Russia would ...