Marketing Week6h
Think twice before embracing confusion in your advertising
The trend of confusing consumers might earn attention but perhaps not the kind you want, and ultimately not the outcomes you ...
Marketing Week12h
‘It’s about owning equity’: Asda’s marketing leads on swapping celebs for gnomes this Christmas
Asda has moved away from a celebrity-fronted Christmas campaign this year and has instead turned to its "cult" festive gnomes ...
Marketing Week12h
Aldi brings back Kevin the Carrot for ninth festive outing
Kevin the Carrot, who is returning in a Mission Impossible-style ad, has been starring in Aldi’s ads since 2016 and has ...
Marketing Week5h
‘Moving on without moving off’: Dawn French returns to celebrate Christmas with M&S Food
A multi-channel campaign sees M&S Food moving forward while still sticking to what the audience wants this Christmas.