The 2024 Toys We Love list is packed with some of kids’ favorite brands, including Hot Wheels, Bluey, Disney, and more. More ...

Moonbug Entertainment, known for brands such as CoComelon, Morphle, and Blippi, recently welcomed Stephanie Bailey as its ...

The company’s newest offering is ZipString Luma, a model featuring a glow-in-the-dark, phosphorescent string that starts to ...

Plush manufacturer Ty and BBC Studios recently established a global licensing deal for a line of Bluey -themed Beanie Baby ...

The Mini is a smaller take on the Original Stapelstein element. Kids will feel tall — just like their favorite grown-ups — as ...

As more matches are made, players get two more cards for each Ultimatch — one for their hand and one for the alta hand. The ...

It’s a data-driven sector, and as Loerzel says, influencers play a role. TV ad dollars have shifted to influencers, and ...

In 1983, as the U.S. was climbing out of recession, the toy industry grew by +15%, with more innovations like Care Bears, ...

One toy can make a world of difference for a child in need. Imagine a stuffed animal becoming a cherished confidant, an ...

On the eve of Transformers One ’s release, the cast and crew understand they’re securing a place in the brand’s storied ...

The Loyal Subjects is showing off its 2025 line to retail buyers behind closed doors during this month’s LA Fall Toy Preview.

Kim Boyd, President of Global Brands & Franchise Management at Hasbro, spoke exclusively with The Toy Book on how companies ...