Google Ad Manager, Display and Video 360 and other properties could be $95 billion “behemoth,” trial exhibits show.

Executives and recruiters weigh in on differences between agency and in-house roles regarding work-life balance, compensation ...

After years of robust growth, there are signals of fatigue in the energy drink market as consumers cut down on spending and ...

Football” returns to Amazon Prime Video this week, and more than 50 first-time advertisers will be part of the season, ...

From new payment options and AI personalization to an extended Black Friday season, brands are shifting their tactics for the ...

Uniqlo’s sibling brand GU is opening its first permanent store and e-commerce site in the U.S., aiming to attract Gen Z with an edited assortment of affordable trends.

Spirit Halloween is also ramping up its offerings by hosting a record 1,525 locations this fall, an increase of 400 to those ...

Almost 86% of Gen Zers exceed the budgets they set aside for events, according to a new study from full-service marketing and ...

Marketers who expect quick returns on their AI investments may be better off focusing on indirect results, according to ...

Warner Bros. Discovery’s streamer Max has selected Droga5 to lead experiential marketing for the release of the upcoming ...

Seventy-eight percent of Gen Z respondents in a 2023 Zen Business survey said being an entrepreneur was the most accessible ...

A study from iHeartMedia and Malcolm Gladwell’s Pushkin Industries finds advertisers’ biases lead to a disconnect between ...