The Paramount-Nielsen Contract Impasse Is In Its Second Month
The Paramount Global and Nielsen impasse is now in the second month. With multicurrency options, the standstill has impacted ...
Nielsen Will Open Measurement to Media Companies’ First-Party Data, a Move That Could Prove Controversial
Nielsen gained approval to use media companies' first-party data to measure audiences, a move that could favor more ...
NewscastStudio3d
Live streaming gains ground as traditional broadcast election viewership declines
The 2024 presidential election demonstrated shifting viewer habits as traditional television numbers dropped while streaming ...
Business Wire2d
FOX News Channel Post-Election Performance Sets New Records and Beats Every Network With Nearly 8 Million Viewers During Harris Concession Speech
FOX News Channel’s (FNC) special coverage of Vice President Kamala Harris’ concession speech was number one in television ...
Mediaite on MSN1d
Fox News’s Bret Baier Sweeps Broadcast Networks With Coverage of Kamala Harris’s Concession Speech
Fox News dominated cable news ratings during Harris' concession speech yesterday with anchors Bret Baier and Martha MacCallum ...
Nielsen gets shot in the arm from MRC’s livestream accreditation
Advertisers increasingly rely on multiple sources for insight into viewing habits, but Nielsen remains the leading TV ...
Radio Ink12d
The New Nielsen
How will Nielsen's 3-minute AQH shift impact the measurement of audiences and advertising effectiveness in PPM markets?
Nexstar Eager to Work With ‘New Congress’ on Deregulating Broadcast Ownership: ‘We See This as a Bipartisan Issue’
Nexstar prepares to work with the Trump administration's Congress when it comes to deregulating broadcast ownership.
Dodgers-Yankees World Series was a hit with viewers, but it could’ve been so much more
By baseball’s modern viewership standards — and the standards of some other major professional sports — the World Series was ...