A recent study is revealing popular slang in the commonwealth. See how Kentucky favorites compare to popular terms in the U.S ...

TikTok has a new beauty trend, and it's spawned a home design extension. It all started in August when influencer Jools Lebron posted a video about her "very demure, very mindful" makeup—a shift ...

It's called being "demure," an attitude that's now going viral largely thanks to Jools Lebron, a TikTok personality with 1.2 ...

Very mindful, very demure. I don’t look like a clown when I go to work” – Jools Lebron But “demure” has been kidnapped. Online marketing has swooped via TikTok and now brands have wrestled the ...

In the world of social media, viral moments can change everything overnight. TikTok creator Jools LeBron experienced this firsthand when her phrase, “very demure, very mindful,” went viral ...

Need a little help understanding the Gen Alpha kids? You’re not alone, according to a new ranking of the most Googled slang ...

Need a little help understanding the Gen Alpha kids? You’re not alone, according to a new ranking of the most Googled slang ...

TikTok transgender Latina influencer Jools Lebron, who showed her viewers conservative face make-up for work, coining the phrase “very mindful, very demure”. Now, young people throw the phrase ...

The phrase “very demure” was first popularized by the content creator Jools Lebron. In a viral video ... While the life cycle of an average TikTok trend is roughly three months, this phrase ...

And TikTok creator Jools Lebron is working to trademark uses of her now-viral words. Lebron filed to trademark “very demure very mindful” for various entertainment and advertising services ...