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EA made generative AI core of its business

IGN on MSN · 1d

EA Says AI Is 'the Very Core' of Its Business: What Does That Mean?

But you'd be forgiven if you thought this was some sort of AI tech conference given how effusively the technology was brought up and touted as a key component of EA's future.While we've known for a while that EA and a number of other gaming companies are experimenting with and investing heavily in AI,

EA's going all in on AI for video game design

EA also announced new AI-powered features for The Sims 4, including a visual search for content uploaded to the Gallery and the ability to generate Create-A-Sim outfits based on provided images. The news received mixed reactions among fans, with some claiming that it would take the fun out of the game.

Eurogamer on MSN · 1d

AI is "the very core of our business", says EA CEO

EA CEO Andrew Wilson has stated AI is "the very core of our business" and the company has over a hundred "active novel

XCOM 2 Game Guide · 1d

EA Wants to Make Generative AI One of The Cornerstones of Its Business Strategy

EA wants generative AI to be one of the cornerstones of the company's business. This „creativity” didn't arouse enthusiasm.

DualShockers on MSN · 1d

EA Reveal Future Plans & Are All-In On Generative AI

EA showed multiple AI technologies to shape their latest games and new online social projects at their recent investor presentation.

2don MSN

EA says giving videogame characters 'life and persistence' outside of games with AI is a 'profound opportunity,' which is the kind of talk that leads to dangerous Holodec…

Apparently we want to bring AI videogame characters with us on calls with our parents, though it's news to me.

Game Rant on MSN1d

EA Looking to Use AI to Take User-Generated Content to the Next Level

Publishing giant Electronic Arts shows a concept of the different ways users could generate their own content in a game using ...

XCOM 2 Game Guide15h

EA Didn’t Show Battlefield 7 Footage, but Fans Already Panic Over New Tech Presentation

The use of AI in games can cause anxiety—sometimes even to the point of exaggeration. Fans fear for the future of Battlefield ...

1don MSN

EA says it's going to use AI to fix The Sims 4's really annoying user content gallery

LinkedIn may have trained AI models on user data without updating its terms. LinkedIn users in the U.S. -- but not the EU, ...

EA Shows Its First AI Game Concept

At Investor Day 2024, EA revealed how AI can help create and expand game environments with the "Imagination to Creation" ...

2d

EA aims to double audience to over 1 billion in 5 years

Electronic Arts unveiled its EA Sports App for connected entertainment beyond gaming will begin testing this fall.

EA will use generative AI to completely transform user-generated content

Electronic Arts has used AI to mine its own games and resources to give players the tools to create their own in-game content ...

How to beat Legendary AI in EA FC 25?

EA FC 25 is now available worldwide on Early Access, and gamers are eager to take to the virtual pitch and test the new gameplay mechanics.

2don MSN

EA execs say generative AI is "not merely a buzzword for us, it's the very core of our business," then pretend to tell a computer to generate buildings live on stage

EA gathered a whole bunch of executives and bean counters together for a lengthy Investor Day presentation today, September ...

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