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Opinions expressed by Forbes Contributors are their own. Pam Danziger reports on retail, focused on the luxury consumer market. Say athleisurewear and one name comes immediately to mind: Lululemon.

VRST is a "men's athletic apparel brand built for the modern active man who lives life on-the-go," Dick's Sporting Goods said in a press release. The line will include pants, joggers, shorts ...

Other retailers are also looking for a slice of the pie. In September, Gap launched a new men's athletic wear brand called Hill City, which is sold online and at certain Athleta stores.