My take: Given Lumsden’s involvement it’s no surprise SirDavis is an excellent whiskey. Smooth and oaky, this won me over ...

In the ever-crowded market of celebrity-endorsed drinks, whiskey represents an as-yet-untapped frontier — we find out whose ...

Premium, you are automatically entered into a monthly draw for amazing prizes in some of Irelands best hotels, bars, ...

This year Beyoncé announced a new partnership with Moët Hennessy ... whisky. It makes for a good mixer, though. Points against: A bland performance and a lingering cheap aftertaste. Adorned with ...

who was said to have hidden bootleg whisky across the south. Moët Hennessy, long time partners of the Knowles-Carter family (see Armand de Brignac, Tiffany) produced a 51 per cent rye and 49 per ...

Beyoncé is the latest star to break into the lucrative alcohol business. The Grammy-winning singer announced this year the ...

Living with one of the world’s fastest cars in your garage must be difficult—unless you own a runway, it’s the equivalent of ...

Why did Beyoncé release SirDavis Whisky? Alcohol industry experts say Bey's premium rye is an extension of the marketing for her Cowboy Carter album.

Weeks after debuting her collaboration with Levi’s — the campaign for which alone generated $5 million in media impact value in 48 hours — and months after launching her whiskey brand ...