Expanded Fifa Club World Cup competition still has no media deals or major sponsorships with just nine months to go.

From what is understood, this move marks a global extension of Frito-Lay’s role as a regional supporter during the FIFA World ...

FIFA president Gianni Infantino is reportedly organizing an emergency meeting regarding broadcasting rights for the 2025 FIFA ...

Frito-Lay upgrades its previous FIFA deals as a third-tier North American sponsor — for the men’s World Cup in 2022 and the ...

EA also announced new AI-powered features for The Sims 4, including a visual search for content uploaded to the Gallery and ...

The Lays brand has been a sponsor of the Champions League in Europe since 2015 with its parent company PepsiCo. The FIFA deal covers just the Frito-Lay brands, which include Doritos, Cheetos ...

Fossil fuel companies spend billions to use sports as an advertising vehicle. It's time for sports to take climate change ...

Fossil fuel companies bankroll $5.6 billion in global sports deals in a bid to ‘greenwash’ their reputations with football benefitting receiving almost $1 billion. according to a new study by ...