Bridging the gap between virtual and real, Nike and EA Sports have teamed up via dotSwoosh to present the Nike x EA SPORTS FC ...
World No. 1 Jannik Sinner was spotted hitting the courts in Turin in anticipation of the high-profile ATP Finals starting next week. The Italian was seen in unique Nike gear while practicing.
It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.