These are the brands, products, and activations that stuck with us from Travis Scott's CactusCon in Las Vegas.

It's not just a sign that Nike and Sinner are moving on from his "carrot" era—it also hints to an exciting shift happening within the brand's big-name roster.

World No. 1 Jannik Sinner was spotted hitting the courts in Turin in anticipation of the high-profile ATP Finals starting next week. The Italian was seen in unique Nike gear while practicing.

Stefanos Tsitsipas was seen sporting a pink kit by Adidas during his stint at the 2024 Monte-Carlos Masters. The Greek wore a salmon-pink outfit with matching shorts which were complemented well by ...

Capitalizing on the momentum of Sinner-mania in Italy, Nike officially released the first installment of Sinner's signature gear in limited quantities at a pop-up event for local fans in Turin.

Stanford women's basketball honored legendary coach Tara VanDerveer on Sunday by naming the court at Maples Pavilion after ...

Tim Henman became a Jannik Sinner “superfan” after watching the Italian lift the trophy at the ATP Finals. The retired ...

The soon-to-be mother of three twinned with Olivia Culpo, who celebrated Christian McCaffrey’s return to the NFL after a nine ...

The Italian was pictured on a snowy getaway as he joined fellow brand ambassador Kendall Jenner in becoming the face of this year's Gucci holiday campaign.

The Detroit Pistons have officially revealed their 2024-25 Nike NBA City Edition uniforms, a tribute to the legendary “Bad Boys” era that brought back-to-back NBA Championships in 1989 and 1990. The ...

They use a custom ... Nike Primary Top incorporates some sustainable elements (organic cotton and recycled polyester) but at only 10% of each of these materials, it's not the most eco-friendly ...

In a new element for this year’s collection, each of the shoes will come packaged in a custom ... Tech Fleece Hoodie / Nike Each pair will be accompanied by a T-shirt and Nike Tech Fleece ...