Not sure what to get your friends for Christmas this year? Take it from Barbie and pick up a gift from Verizon. The gift of connectivity (and super fast WiFi) instantly upgrades Barbie’s Dream House ...

Mattel advises anyone who has already bought the dolls to either cover or remove the incorrect URL from the packaging. The ...

PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...

Verizon (VZ) and Barbie (MAT) announced a first-ever collaboration showcasing Barbie as the star of Verizon’s holiday campaign, including ...

The American Girl doll, a beloved icon in the toy industry, has been capturing the hearts of children and collectors alike ...

Mattel has had to apologize for a major error on the packaging for their line of dolls from the upcoming movie version of ...

Are you a print subscriber? Activate your account. By Ryan Gould - 4 min 45 sec ago By Ad Age Staff - 7 min 40 sec ago By Asa ...

Looking to save some cash on gifts for the kids? Black Friday is your best chance to find huge discounts on toys to suit all ...

Revamp barbie's style with these homemade outfits fashion tips ...