The scheduled Sunday launch could mark a new phase in competition in the commercial space market, and pave the way for the deployment of Amazon's Kuiper satellite network.

Blue Origin announced that it will launch its first New Glenn rocket from Cape Canaveral in Florida on Sunday. According to a press release from the company, owned by billionaire Amazon founder Jeff Bezos,

A successful test flight of Blue Origin’s New Glenn rocket would allow Jeff Bezos’ space venture to compete against Elon Musk’s SpaceX.

Blue Origin was counting down toward the launch of its first New Glenn heavy-lift rocket at 1:00 a.m. EST (0600 GMT) on Friday (Jan. 10), but rough weather in the Atlantic Ocean

Jeff Bezos' Blue Origin is set for an inaugural launch of its giant New Glenn rocket on Sunday, a long-awaited first leap to Earth orbit that sets up one of the biggest challenges yet to industry dominance enjoyed by Elon Musk's SpaceX.

Rough weather has prompted Blue Origin to postpone the launch of its New Glenn rocket, citing choppy waters in the Atlantic Ocean, and creating potentially unsafe landing conditions for its reusable fuel booster.

Kent-based Blue Origin announced Thursday it was delaying the launch of the New Glenn rocket because of bad weather.