Marketers shouldn’t leave creativity to their agencies, but use customer insight and business objectives to create a ...

With curated stores, TV deals and influencer collaborations high on the agenda, top marketer Anna Braithwaite admits M&S ...

How long AI will be the most critical skill for B2B marketers remains to be seen, but staying on top of the tech and being ...

Despite the emergence of new channels, IPA’s 2024 Making Sense report found that people are slipping back into pre-pandemic ...

Trinny London, the beauty brand launched by Trinny Woodall in 2017, is launching its first permanent store and investing in ...

Celebrating the “beginnings of a new M&S”, the retailer is partnering with ITV on a TV show aimed at lifting the lid on its ...

Today, in the early innings of the AI revolution, marketers are focused on what AI can’t do. But as the technology matures, ...

Mercury Holidays is the latest brand to introduce the CMO role. It follows the appointment of Mark Brown as Hovis’s first CMO ...

If you managed to buy a ticket for the Oasis reunion shows, the chances are a powerful behavioural science bias was ...

DTC cleaning brand Purdy & Figg is on a mission to drive growth in a new category by “reimagining” the cleaning experience.

Elevating customer experience, facilitating ‘win-win’ brand partnerships and reconnecting with ‘lost’ customers; there’s much ...

The Fifty Shades of Grey actor will star in an ad revealing his passion for cold water swimming next month, as the brand ...