PubMatic's $5 million loss from DV360's bidding algorithm fix earlier this year suggests second-price auctions aren't ...

The BrandTech Group announced a series of initiatives aimed at setting guidelines for the ethical use of generative AI.

Day Two of the Google antitrust trial in Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as ...

It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snack Attack Snacks have taken over American ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Pacvue is preparing for the next phase of ecommerce ad tech, and it’s doing so under a new chief executive. Rahul Choraria, ...

Wonderful, the world’s largest purveyor of pistachios and packaged nuts, hadn’t done an out-of-home (OOH) marketing push in ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

The ad market is “healthy and maybe unsustainably strong” this year, according to the latest report from Madison and Wall's ...

The IAB’s annual advertising outlook has mostly rosy news. Plus, can sludge videos be wielded for effective political ...

Inside a cloaking scam that funneled ad spend to piracy websites. Then: your AI agency assistant is here, and it’s ready to ...