Scott Brinker foresees AI agents conducting the orchestra of the martech stack. Let's take a look at how we got here.

“Digital video and CTV will continue their meteoric ascent in 2025, presenting SSPs (supply-side platforms) with the ...

Most change management is stunningly ineffective. Here's a middle-out approach that could improve your outcomes.

eMarketer expects influencer marketing spending in the U.S. to reach $9.29 billion in 2025, up 14.2% year over year. At that growth rate, influencer marketing will outpace both digital and social ...

Using scientific method offers a structured approach to performance optimization. Critically, it involves developing and ...

Experts predict that AI will spur transformation around data, content optimization, decisioning and hiring chief AI officers ...

Data platforms and data collaborations will be a big part of the growing RMN space in 2025. That’s because customer data connects these multi-channel experiences and digital ads, and it has to be ...

Competitive marketers can no longer opt out of martech to automate processes. Instead, you can leverage automation for ...

Learn the dos and don'ts of URL parameters. Leverage analytics, personalization, and authentication without sacrificing SEO.

New feature provides a unified view of brand campaign performance with deduplicated reach and frequency metrics across ...

In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years — seamless omnichannel journeys that are flexible and responsive to ...

Trust is the currency of 2025. As AI becomes more integrated into marketing, companies must be transparent about how these systems work and what data they use. Clear communication, robust privacy ...