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A PureWow editor rounds up the top-searched products by affordable skincare brand Naturium and puts them to the test. Here are the eight products she’d actually buy.

The global natural sweeteners market size was valued at $24.48 billion in 2023, and that number is expected to continue to ...

Finding the right solution for weight loss can feel overwhelming, especially with so many options available. While ...

We received a staggering 45,130 individual votes across 25 categories, spanning skincare, hair care, makeup, body care, ...

Unzip is the striking new lipstick shade added to Tom Ford Beauty’s latest collection. One of 18 shades, this audacious ...

Exclusives: Although some retailers stock TOMS shoes, several exclusive products are available only when bought directly from the company. These styles are available online and can also be ...

Zmyra's formula includes several active components. Caffeine anhydrous gives users an energy boost and may help burn fat.

In a wellness industry overflowing with options, one company is leading the charge toward a cleaner, more transparent future.

Chemists have spent over a century honing their ability to make molecules that mimic certain properties of natural products and tinkering with natural products to fine-tune their function.

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