The Bravia 8 is Sony’s main OLED in 2024, slotted into the company’s lineup between two Mini LED QLED sets, the Bravia 7 and the new flagship Sony Bravia 9. Last generation’s top QD-OLED model, the Sony Bravia XR A95L, is still for sale as well and, despite being $1,000 more, may be worth considering if you don’t mind buying a TV from last year.

The Bravia 8 OLED TV (K-65XR80) came out this year but it's already seeing a bid discount. You can get the 65-inch version for $1,898 (originally $2,499.99).

The 65-inch Sony Bravia 8 OLED 4K TV with Google TV is down to $2,000 from Best Buy following an $800 discount, but you need to hurry if you're interested.

Sonynannounced two new high-end 4K laser projectors, the Bravia 8 and Bravia 9, that feature the same XR processing as its high-performing Bravia TVs.

Xgimi’s new Aura 2 might be the UST projector with the most spunk against major competitors in Epson, Formovie, and BenQ.

The Bravia 8 is the cheaper of the two and is set to cost for £15,999 / €15,999 when it launches in November this year. It will replace the five-star Award-winning Sony VPL-XW7