Nike triumphed over Reebok and Adidas in 2003 by offering LeBron James custom-built prototypes of his very own shoes.

COLUMBUS, Ohio — Los Angeles Lakers forward and Ohio native LeBron James wore Ohio State -themed shoes during Friday’s win against the Atlanta Hawks. His pair of Nike LeBron 22 shoes were scarlet and ...

LeBron James almost wore adidas. James was still in high school and being pitched by sneaker consultant Sonny Vaccaro to say no to Nike and instead wear the adidas brand. Vaccaro purportedly ...

Kicking off 2025, Nike has unleashed a fresh set of LeBron PEs for Florida A&M University, an HBCU with which the leading ...

LeBron James calls for the return of festive Christmas Day NBA uniforms, once a beloved tradition among players and fans.

🤷🏾‍♂️ — LeBron James (@KingJames) December 25, 2024 Fans are not alone in missing the Christmas Day uniforms. Los Angeles Lakers forward and signature Nike athlete LeBron James ...

LeBron James debuted a player-exclusive edition of his latest signature sneaker Tuesday night inspired by what’s widely considered the best shoe from his entire career. The Nike LeBron 22 ...

"Reebok had drawings of its LeBron James shoe – Nike had nine pairs already built ... dozens of others in his secondary collection (e.g., Soldier, Ambassador, and Witness).