With backing from Chris Paul and celebrity fans like Barack Obama, Shonda Rimes, and Jayson Tatum, Eastside Golf co-founders Earl Cooper and Olajuwon Ajanaku are scaling their business, as well as their ambitions.

The founders of Eastside Golf continue to build on their momentum in the golf apparel space while staying true to their roots. As previously reported by AFROTECH™, Morehouse College graduates Olajuwon Ajanaku and Earl Cooper founded the brand without a fashion background in 2019 after working full-time in corporate America.

Eastside Golf hwe unveiled its fall collection, titled “Everyone’s Game,” which includes a footwear collaboration with Nike. The collection is inspired by Eastside Golf’s mission to promote diversity in the game.