Best New Fragrances 2025: New Smells From Phlur to Prada
It seems as though, in lieu of a signature scent, it's become increasingly common to want to build a collection of perfumes ...
I'm Calling It Now—This New Launch Will Be the First Viral Perfume of 2025
Karwai Tang/WireImage Tom Holland and Zendaya made their love permanent. After Zendaya, 28, showed off her dainty “T” tattoo ...
Hosted on MSN3d
Phlur Golden Rule Will Be the First Viral Perfume of 2025
However, it was when I met with Phlur’s Creative Director Chriselle Lim nearly a month ago to preview the fragrance brand’s ...
Forbes7y
Luxury Brand Licensing: 5 Keys to Success Revealed In Critical Look At Tiffany-Coty's Fragrance Deal
A recent A.T. Kearney report on the fragrance market details just how hard it is for a new brand to gain traction. In 2015 some 100 new fragrances were introduced in the market, requiring a ...