When I’m president the McDonald’s ice cream machines will work great again!’ Trump promised recently. The Biden administration beat him to the punch. Branded is a weekly column devoted to the intersection of marketing,

An exemption to a longstanding copyright act allows industrial equipment to be fixed by people not affiliated with the manufacturer.

The widespread issue has even spurred the creation of McBroken, an online tracker for broken machines across the U.S. A new exemption to a copyright law could pave the way for quicker repairs to the machines,