Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

The audience engagement spectrum is a tool that allows designers and creatives to cater design elements to their targeted audiences’ engagement level with each project. Though core brand design ...

Julie Oxberry is co-founder and CEO of London-based Household, a brand experience and design studio. Its clients include ...

WPP’s VML has reorganized its design efforts under a unit called Brand Design at VML which aggregates the agency’s capabilities in design positioning, visual and verbal identity systems ...

Bombardier is proud to announce that its new brand evolution has been recognized with the internationally established “Red ...

The HIRCOST store in Saint Petersburg, designed by NDA Design Studio, reimagines the concept of a retail space for a medical ...

An exclusive interview with Stijn Oyen, the new boss of Design Hotels, which is a Marriott consultancy for boutique hoteliers.