90min take a deep look at hummel's resurgence from cult 1980s kit supplier to international brand with a core set of values.

Momentec Brands has expanded its 2025 brand ambassador roster with the addition of seven athletes building on the momentum created by Tiare Jennings, an All-American Softball Player and four-time NCAA ...

Balenciaga releases a co-branded collection with Under Armour, the annual Baby2Baby Gala honors Charlize Theron, Hedges Projects announces representation of The Jon Gould Collection of Andy Warhol ...

“NYT Co bought the loss-making sports news brand, which launched in 2016, for $550m in January 2022 and it has taken two-and-a-half years since then to get it into quarterly profit of $2.6m. This is ...

Before he (Kobe) passed away, he was planning to launch his own shoe brand, sign athletes, and give them better deals and percentages.' NBA Champion Jaylen Brown did the opposite of what most ...

Lenna and Co. (right) currently offer two sports bras on its website, and Saturday Stride's socks (left) is planning to launch one in the coming weeks. Both brands aim to add girlier styles to the ...

This growth, driven by increased revenues, higher ticket prices, and a new TV rights deal, solidifies their position as not only the top NFL brand but the most valuable sports brand globally. The ...