Business Insider5y
Marketers say Amazon's advertising business is difficult to navigate. Here's why the company thinks the 'chaotic' structure actually makes sense.
An icon in the shape of a lightning bolt. Impact Link Amazon is trying to challenge Facebook's and Google's dominance in digital advertising, introducing ad formats like video and display.
Business Insider2y
Insiders break down Amazon Advertising's aggressive new push to win over big advertisers like P&G with a new sales structure and help from AWS
Amazon is following in the footsteps of Google and Meta Amazon's advertising business quietly rolled out its new sales structure earlier this month. Previously, its sales teams were divided into ...