Terence Crawford suggests the Kendrick Lamar mixup during the UFC 306 broadcast on Sept. 14 at The Sphere in Las Vegas was "intentionally done" for laughs.

Terence Crawford humorously addresses a mix-up with Kendrick Lamar during UFC 306, sharing his reaction to the amusing case of mistaken identity.

You’d think in 2024, certain major entities confusing Black celebrities for one another wouldn’t be a thing—but sadly here we are. On Saturday night during a UFC 306 broadcast, the camera panned in on several prominent folks in the audience at the “Noche” event including reality TV stars,

While in attendance at UFC 306, the multiple-weight undisputed champion was shown on camera during a segment where celebrities in the crowd are filmed. However, the tag showing his name instead claimed that he was top musician Kendrick Lamar, leading to a viral social media moment.

Grammy Award winning rapper Kendrick Lamar has been a prominent figure in sports news recently with the announcement that he will be the halftime performer at Super Bowl LIX in February. However, Lamar was a topic on Saturday night for an inadvertent reason.

Kendrick Lamar went viral once again, but this time it wasn’t because of a surprise diss track. UFC 306 happened over the weekend in Las Vegas for “Noche UFC” at the Sphere to celebrate Mexican Independence Day, and a bunch of celebs were in attendance to catch the main event between Sean O’Malley and Merab Dvalishvili.