Amazon has launched a store where every product costs $20 or less in a bid to take on popular low-cost shopping apps like Temu and Shein. The new “Amazon Haul” service is available in the US via Amazon’s app or mobile website,

Amazon’s new low-priced marketplace is a likely attempt to compete with retailers like Shein and Temu, which the company reportedly views as a growing threat.

Amazon has rolled out its answer to the discounted, low-cost storefronts of Temu and Shein. The Amazon Haul store, currently available on the mobile app