A launch video showcased fake company executives hyping the egg-shaped reactor on stage, complete with dramatic visuals and an enthusiastic faux audience.

Curious about the buzz surrounding the Enron Egg? Don’t worry — we’ve got all the key details to demystify this so-called home nuclear reactor. This viral concept has sparked intrigue and confusion, but there’s more to the story than meets the eye.

Monday, the company that took over the defunct Enron brand made unveiled its much-awaited "groundbreaking" product: the Enron Egg.

At least that’s what its new chief executive says, after buying the company’s trademark for a couple hundred bucks.

Enron is back, baby! Well sort of. The trademark and branding associated with the company that famously pioneered the creative accounting industry was recently acquired by Connor Gaydos, a performance artist perhaps best known as one of the Birds Aren't Real guys.