Google said it "missed the mark" after creators were told their relationship with the brand would be terminated if it appeared they preferred other brands over the Google Pixel.

Alphabet's Google on Tuesday unveiled a lineup of new Pixel smartphones with deeper integrations of itsartificial intelligence technology as it races to incorporate AI into its hardware.

The Verge has independently confirmed screenshots of the clause in this year’s Team Pixel agreement for the new Pixel phones, which various influencers began posting on X and Threads last night. The agreement tells participants they’re “expected to feature the Google Pixel device in place of any competitor mobile devices.

Google says the wording that was in a form sent out to Team Pixel members for device access "missed the mark" and has been removed.