Gen Alpha doesn’t just represent a demographic change, but also a fundamental shift in consumer expectations and behaviors.

Experts predict that babies born in 2025 and later will grow up deeply integrated with AI. Many will live to see the 22nd century.

The year 2025 is ushering in a new generation with yet another name. As you can predict, the people born after Generation Alpha will be called Gen Beta.

Wednesday marks the start of a new year, with calendars switching from 2024 to 2025. But it also marks the beginning of a new generation. That's right, babies born in 2025 will be part of Generation Beta, rather than the outgoing Generation Alpha.

Generation Beta includes those born between 2025 and 2039, primarily the children of younger millennials and older Gen Zs.

Babies born in the new year, and for the 14 years following, will make up the newest generation: Generation Beta. Its members will explore new digital landscapes, many of which we likely can't fathom now,