Citing multiple use-cases, Electronic Arts wants to use AI for what it believes will make games more efficient to develop.
EA confirms The Sims 5 is not in development, focusing instead on expanding The Sims 4 and introducing new projects for the ...
Laura Miele talks about her quest to make the video game industry more inclusive, and its future as a means of social ...
EA wants generative AI to be one of the cornerstones of the company's business. This „creativity” didn't arouse enthusiasm.
Executives from Electronic Arts revealed to investors how the company is leveraging AI, deeming it a core part of its ...
Benzinga and Yahoo Finance LLC may earn commission or revenue on some items through the links below. The Nasdaq 100 closed ...
FIFA had reportedly demanded more than the $150m or so that it had been charging EA each year for the privilege of using its name. EA decided instead to embark on what Andrea Hopelain, who runs its ...
The future of The Sims is not linear, The Sims franchise vice president Kate Gorman Revelli says ...
Rating: Analysts assign qualitative assessments to stocks, ranging from 'Outperform' to 'Underperform'. These ratings convey ...